Shop COREtec · Winter Haven, FL
Shop COREtec. Visualize it in your room.
The rigid-core waterproof vinyl line we recommend most. Browse the collections and see them in your room.
The original rigid-core vinyl
COREtec, the floor that made waterproof normal
COREtec came out of USFloors, a Dalton, Georgia company led by Piet Dossche. In 2012, USFloors debuted COREtec Plus at the Surfaces trade show in Las Vegas. The idea came from watching factories extrude composite material for outdoor decking. Dossche's team asked a simple question: what if you used that same waterproof core as the foundation for a floor? The answer changed the category.
The original COREtec plank layers a wood-plastic composite core between a luxury vinyl wear surface and a cork underlayment. That construction does three things at once: it is 100 percent waterproof, it stays dimensionally stable so gaps and buckling are rare, and the cork backing makes it quieter and warmer underfoot than standard vinyl. The rigid-core category it helped start soon became the fastest-growing part of hard-surface flooring.
Shaw Industries acquired COREtec in 2016. With Shaw's manufacturing scale and distribution behind it, COREtec crossed a billion dollars in annual sales and became one of the largest hard-surface flooring brands in the United States. Today it offers WPC and SPC collections for homes and light commercial use, backed by a lifetime residential waterproof warranty on qualifying products.
At Blackburn's, COREtec is a go-to for Florida homes. The waterproof core handles humidity, spills, and the traffic that comes with an open floor plan. Our installers, trained and certified by Blackburn's, have put down hundreds of COREtec floors across Polk County, and the feedback is the same: homeowners love how solid it feels and how easy it is to keep clean.
- Launched
- 2012 (Surfaces, Las Vegas)
- Created by
- USFloors (Piet Dossche)
- Acquired by Shaw
- 2016
- Headquarters
- Dalton, Georgia
- Core technology
- Rigid WPC and SPC waterproof core
- Warranty
- Lifetime residential waterproof (qualifying products)
Sources
Why buy COREtec from us
Installers we train and certify
Your COREtec floor is installed by installers we train and certify, backed by an industry-best labor warranty.
Free in-home measure
We measure the space, check the subfloor, and hand you a written quote at no cost and no pressure.
See it before you commit
Preview COREtec in your own room with the visualizer, then walk the samples in our Winter Haven showroom.
Financing available
Ask about 12 to 24 month no-interest specials so you can do the floor right the first time.
Shop the COREtec collection
Tap any floor below to render it in a room. Use the camera icon to upload a photo of your own space. The visualizer swaps the floor in seconds.
Found a COREtec floor you love?
Let's measure your home. Free, written, no pressure.
Bring the looks you saved in the visualizer. We'll pull matching COREtec samples, measure the space, and give you a real quote for material and install.
COREtec questions
Common questions about COREtec
- Who makes COREtec?
- COREtec is made by Shaw, which bought its creator, USFloors, in 2016. COREtec launched the first rigid core waterproof vinyl back in 2012, so the line has a long track record. We carry it in our Winter Haven showroom and install it across Polk County.
- Is COREtec really 100% waterproof?
- Yes. Every COREtec floor is 100% waterproof, top to bottom. The core has no wood fibers that can swell, so spills, pets, and Florida humidity will not ruin it. That is why it is one of the floors we recommend most for kitchens, baths, and laundry rooms.
- What makes COREtec different from other luxury vinyl?
- COREtec invented the rigid core waterproof category, so it has more than a decade of real use behind it. Most COREtec planks come with cork backing built in, which makes them quieter and warmer underfoot. The line is also GreenGuard Gold certified for low chemical emissions.
- How does COREtec hold up with pets and kids?
- Very well. The waterproof core means pet accidents wipe up without soaking in, and the wear layer stands up to claws and daily traffic. COREtec is not scratch-proof, so trim nails and add felt pads under furniture. Most families get years of hard use out of it.
- What does the COREtec warranty cover?
- Most COREtec floors carry a limited lifetime residential warranty. It covers manufacturing defects, wear-through, staining, and even pet stains. It does not cover surface scratches or flood damage. We confirm the exact terms for the collection you choose.
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