Shop COREtec. Visualize it in your room.
The rigid-core waterproof vinyl line we recommend most. Browse the collections and see them in your room.
The original rigid-core vinyl
COREtec came out of USFloors, a Dalton, Georgia company led by Piet Dossche. In 2012, USFloors debuted COREtec Plus at the Surfaces trade show in Las Vegas. The idea came from watching factories extrude composite material for outdoor decking. Dossche's team asked a simple question: what if you used that same waterproof core as the foundation for a floor? The answer changed the category.
The original COREtec plank layers a wood-plastic composite core between a luxury vinyl wear surface and a cork underlayment. That construction does three things at once: it is 100 percent waterproof, it stays dimensionally stable so gaps and buckling are rare, and the cork backing makes it quieter and warmer underfoot than standard vinyl. The rigid-core category it helped start soon became the fastest-growing part of hard-surface flooring.
Shaw Industries acquired COREtec in 2016. With Shaw's manufacturing scale and distribution behind it, COREtec crossed a billion dollars in annual sales and became one of the largest hard-surface flooring brands in the United States. Today it offers WPC and SPC collections for homes and light commercial use, backed by a lifetime residential waterproof warranty on qualifying products.
At Blackburn's, COREtec is a go-to for Florida homes. The waterproof core handles humidity, spills, and the traffic that comes with an open floor plan. Our installers, trained and certified by Blackburn's, have put down hundreds of COREtec floors across Polk County, and the feedback is the same: homeowners love how solid it feels and how easy it is to keep clean.
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Why buy COREtec from us
Your COREtec floor is installed by installers we train and certify, backed by an industry-best labor warranty.
We measure the space, check the subfloor, and hand you a written quote at no cost and no pressure.
Preview COREtec in your own room with the visualizer, then walk the samples in our Winter Haven showroom.
Ask about 12 to 24 month no-interest specials so you can do the floor right the first time.
Shop the COREtec collection
Tap any floor below to render it in a room. Use the camera icon to upload a photo of your own space. The visualizer swaps the floor in seconds.
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